- Don’t make them.
- Make them, and hope for the best.
- Make them, and work like crazy to deliver.
- Manage promises upfront, to ensure high likelihood of delivery.
The effort required to consider, negotiate, and manage the expectations of others in the beginning is far less than what will be required to deal with unclear assumptions, unreasonable requests, or uncomfortable excuses when expectations are unmet. Under promise and then work as smart as you can (and as hard as you must) to consistently over deliver.
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